✺ Case study

Goldun — Designing a Persian Mobile App for Flower Shopping

"What if sending flowers could feel as easy as sending a message?" That question became the starting point for Goldun, a mobile-first e-commerce platform for flowers, flower boxes, and plants — designed in Persian for a local audience. Goldun began as my university assignment, but I designed it with the intention of gifting it to a friend who works in the floral business.

Year

2024

Client

Flower and Gift Box Online Shop

Scope of work

I was responsible for the complete UX and UI design of floral arrangements and gift boxes across mobile app, tablet, and desktop web platforms.

Goldun Online Shop

The Challenge

Create a mobile app where users can:

  • Register an account
  • Browse a wide variety of floral arrangements and gift boxes
  • Pay securely in-app
  • Schedule delivery as quickly as possible

My Role

I was responsible for the entire design process, from early concepts to high-fidelity UI:

  • User experience design — researched competitors, mapped user journeys, and built wireframes.
  • Browse a wide variety of floral arrangements and gift boxes
  • Pay securely in-app
  • Schedule delivery as quickly as possible
Goldun Flower Shopping Center

The Process

  • Research & Wireframing
    • Studied floral e-commerce apps (both Persian and global) to identify best practices and local design nuances.
    • Created more than 20 mobile screens to cover the full shopping flow, from onboarding to check out.
  • Color System
    • Primary (green) for growth and trust
    • Secondary (blue) for calm and reliability
    • Tertiary (pink/purple) for romance and celebration
    • Designed clear state changes for buttons (default, hover, active, focus) to enhance touch feedback.
  • Typography
    • Selected Neometric, a clean, modern Persian typeface, for readability and a premium look.
    • Built a typography hierarchy for headlines, product names, and pricing to make scanning easy.
  • UI Components
    • Designed product cards that highlight flowers attractively while keeping prices and details clear.
    • Used soft backgrounds and rounded shapes to reinforce the brand’s welcoming tone.

    Obstacles

    Persian Layout Constraints

    • Right-to-left typography meant I had to rethink visual balance compared to Western design templates.

    Color Balance

    • Green dominates the brand identity, but too much risked looking generic. I solved this by using blues and pinks strategically for calls-to-action and emotional highlights.

    The Outcome

    The Goldun mobile design includes:

    • Over 20 mobile screens covering the complete shopping experience
    • User onboarding, product browsing, filtering, and checkout
    • Culturally localized UI with right-to-left flow and Persian typography
    • A visually distinct, nature-inspired palette

    Reflection

    Goldun taught me that designing in your own language still comes with challenges — typography spacing, icon placement, and layout rhythm all change in a right-to-left interface. It also reinforced the value of small details — like button states and color accents — in making an app feel polished and trustworthy.