Overview
Across my freelance projects, I followed a consistent, client-centered workflow: gather requirements, create UX wireframes for review, then develop UI designs aligned with brand and goals.
1. Trading Card Game Event Website
The Challenge
A startup wanted a modern event site where trading card tournament organizers could post their events, and players could register and buy tickets. Required both desktop and mobile designs for: Home, Tournament Listing, and Tournament Detail.
My Role
- Designed wireframes based on the client’s detailed description.
- After approval, created UI mockups with a playful but clean look.
- Used blue modern tones, rounded elements, and sans-serif typography to match the startup vibe.
Outcome
Delivered six final designs (desktop + mobile). The site balances professionalism with a fun, upbeat personality suitable for the trading card community.
2. Sportswear & Instruments Online Shop
The Challenge
An e‑commerce experience for sportswear and instruments: browse, view details, and purchase securely.
My Role
- Designed the flow: homepage → categories → product detail → checkout.
- Selected a dynamic, energetic style reflecting the sportswear industry.
- Applied a modern grid, large product images, and clear “add to cart” CTAs.
Outcome
A clean, conversion‑focused e‑commerce design that highlights products while keeping navigation simple.
3. Xpains — Professional Services Website
The Challenge
Redesign of an existing site (www.xpains.se) to feel safe, clean, and customer‑first, while introducing the team.
Requirements
- Keep existing colors but modernize layout.
- Add four service tabs and subscription packages.
- Guide users to start a subscription or contact directly. Inspiration: Smarkit Agency.
My Role
- Created wireframes emphasizing clarity and trust.
- Chose typography and imagery for a professional, approachable tone.
- Designed a structured flow: Why Xpains → How it Works → Packages → Contact.
Outcome
A modernized design that clarifies services, builds trust, and leads visitors smoothly to action.
Reflection
Across these projects, I learned how to adapt my design process to different industries while keeping a consistent workflow. Whether the goal was selling tickets, sportswear, or professional services, my focus was always on clarity, usability, and aligning with client vision.